News and Views | Villing & Company Inc. - Marketing, Public Relations, Web Site Development

Media overkill: Where has the wear-out factor gone?

Thom Villing (Apr. 17, 2008)

In advertising's wonder years, there was an expression you don't hear much any more. The term was "wear-out factor". It referred to the point of repetition at which an ad has been seen so frequently, it no longer communicates effectively.

MySpace: The new way to build your brand.

Sara Beckwith (Apr. 5, 2008)

MySpace. Facebook. YouTube. LinkedIn. Welcome to the world of social media. If you're in marketing, you might be wondering what the significance of all this is to your company's brand.

Budgeting for Business

Thom Villing (Mar. 6, 2008)

How do you set a marketing budget? Most organizations, it seems, use what the textbooks call the "arbitrary and affordable" model. Some match their competitors. But maybe there's a better way.

Villing & Company Honored With Five "Addys" At Michiana Ad Club's American Advertising Awards

(Feb. 28, 2008)

Villing was awarded five "ADDY" awards during the Michiana Ad Club's American Advertising Federation Awards Program held February 22.

2007 - The Year of the Bride

(Feb. 6, 2008)

We call it the year of the bride here at Villing & Company. Four twenty-something staffers entered into the world of wedded bliss in 2007. Imagine what Jeannine and Thom Villing thought — FOUR WEDDINGS and FOUR HONEYMOONS!

A Recession-proof Investment Tip: Focused Audience Research

Scott Tingwald (Jan. 31, 2008)

I have to admit, it is so refreshing when a client is willing to commit time and resources to a quantitative research study prior to launching a marketing initiative for their company — whether it’s an image campaign or the launch of a new product.

Talking Ourselves Out of a Recession

Thom Villing (Jan. 17, 2008)

I’m no economist. Far from it. But I have a theory about recessions. Most of the time we talk ourselves into them — usually with an ample amount of help from the news media.