Villing News and Views
Tech Tip: Gaming Should Be On Your Marketing Radar
Nathan DeSelm (March 10, 2010)
I recently attended a marketing strategy meeting for a Fortune 500 company targeting consumers under 30. The biggest take-away: video games are mainstream and can't be ignored in your marketing efforts.
The Experience of Gaining Experience: Observations from an Agency Intern
Leslie Youngdahl (March 3, 2010)
"You just need more experience." After hearing that, I took it upon myself to get just what it is they thought I was lacking.
Marketing to Your Employees: Say What?
Jeannine Villing (February 26, 2010)
Employees are often the direct link to customers, which is why it's important for them to understand their company's brand. Here are two examples of companies that understand the importance of internal marketing.
Marketing Resources for the Lifelong Marketing Student
Lesley Langfeldt (February 23, 2010)
Here is a list of educational resources for the marketing professional. It is now more important than ever to keep up-to-date on industry happenings.
Drive-thru Anticipation: New Heinz Ketchup Packet Creates Fresh Buzz for an Old Product
Andy Fuller (February 18, 2010)
For over 40 years, the design of the Heinz ketchup packet has remained unchanged...until now.
Tackling the Question of the Best 2010 Super Bowl Ads
Thom Villing (February 9, 2010)
On Super Bowl Sunday, it's tough being in marketing and a sports nut at the same time. If I leave the room during commercial breaks, I might miss one of the year's iconic TV spots.
Tech Tip: Low-down, Dirty Search Engine Tricks (And Why You Should Never Use Them)
Nathan DeSelm (February 5, 2010)
If you are responsible for a Web site, you've probably been approached by search engine companies making remarkable promises. This article explains why you should slam the door in their faces.
It's a Wrap: Generational Marketing
Lesley Langfeldt (February 1, 2010)
Now that I've covered each generation individually, it's time to wrap things up. View a chart that compares Gen Y, Gen X and Baby Boomers.
Free Speech or Free-For-All: Supreme Court Decision on Political Advertising Will Pose Challenges to Media and Marketers Alike
Thom Villing (January 26, 2010)
What are the marketing ramifications of the Supreme Court decision that lifted the political advertising restrictions on corporations, trade unions and similar organizations?
Feel the Burn: No Critical Pain, No Creative Gain.
Brad Rosier (January 22, 2010)
Any designer or illustrator will tell you that criticism and revisions are not fun. Regardless of how in love we are with our masterpieces, however, nearly every design can be improved - often, a lot.
Sausage Strategies: Marketing Gambles by Dominos and Oscar Meyer
Thom Villing (January 18, 2010)
Both Domino's and Oscar Meyer have recently gained attention for some moves they've made in the advertising world. Will it be worth the risk?
Long Live Outdoor: Why This Traditional Medium Will Be Around for the Long Haul
Scott Tingwald (January 13, 2010)
It's nice to see one of the old standbys, outdoor advertising (or out-of-home marketing as the genre is sometimes called), still as relevant today as it was twenty years ago - perhaps even more so.
Tech Tip: What You Need to Know About the Browser War
Nathan DeSelm (January 6, 2010)
Need to be able to speak intelligently about Web site browsers like Internet Explorer, Firefox or Chrome? Nathan DeSelm explains the current browser landscape and the main issues that are involved in this volatile market.