Villing News and Views
Tech Tip: Low-down, Dirty Search Engine Tricks (And Why You Should Never Use Them)
Nathan DeSelm (February 5, 2010)
If you are responsible for a Web site, you've probably been approached by search engine companies making remarkable promises. This article explains why you should slam the door in their faces.
It's a Wrap: Generational Marketing
Lesley Langfeldt (February 1, 2010)
Now that I've covered each generation individually, it's time to wrap things up. View a chart that compares Gen Y, Gen X and Baby Boomers.
Free Speech or Free-For-All: Supreme Court Decision on Political Advertising Will Pose Challenges to Media and Marketers Alike
Thom Villing (January 26, 2010)
What are the marketing ramifications of the Supreme Court decision that lifted the political advertising restrictions on corporations, trade unions and similar organizations?
Feel the Burn: No Critical Pain, No Creative Gain.
Brad Rosier (January 22, 2010)
Any designer or illustrator will tell you that criticism and revisions are not fun. Regardless of how in love we are with our masterpieces, however, nearly every design can be improved - often, a lot.
Sausage Strategies: Marketing Gambles by Dominos and Oscar Meyer
Thom Villing (January 18, 2010)
Both Domino's and Oscar Meyer have recently gained attention for some moves they've made in the advertising world. Will it be worth the risk?
Long Live Outdoor: Why This Traditional Medium Will Be Around for the Long Haul
Scott Tingwald (January 13, 2010)
It's nice to see one of the old standbys, outdoor advertising (or out-of-home marketing as the genre is sometimes called), still as relevant today as it was twenty years ago - perhaps even more so.
Tech Tip: What You Need to Know About the Browser War
Nathan DeSelm (January 6, 2010)
Need to be able to speak intelligently about Web site browsers like Internet Explorer, Firefox or Chrome? Nathan DeSelm explains the current browser landscape and the main issues that are involved in this volatile market.