A Recession-proof Investment Tip: Focused Audience Research

Scott Tingwald (Jan. 31, 2008)

I have to admit, it is so refreshing when a client is willing to commit time and resources to a quantitative research study prior to launching a marketing initiative for their company — whether it’s an image campaign or the launch of a new product.

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Talking Ourselves Out of a Recession

Thom Villing (Jan. 17, 2008)

I’m no economist. Far from it. But I have a theory about recessions. Most of the time we talk ourselves into them — usually with an ample amount of help from the news media.

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