Media overkill: Where has the wear-out factor gone?

Thom Villing (Apr. 17, 2008)

In advertising's wonder years, there was an expression you don't hear much any more. The term was "wear-out factor". It referred to the point of repetition at which an ad has been seen so frequently, it no longer communicates effectively.

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MySpace: The new way to build your brand.

Sara Beckwith (Apr. 5, 2008)

MySpace. Facebook. YouTube. LinkedIn. Welcome to the world of social media. If you're in marketing, you might be wondering what the significance of all this is to your company's brand.

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