Villing Articles for May 2009
Role Playing: How the Economy Allows for Role Reversal by PR Practitioners
Scott Tingwald (May 28, 2009)
PR practitioners have often longed for the chance to switch places with reporters and write the feature we are pitching ourselves. Well, courtesy of the sagging economy, we now have our wish.
Tech Tip: How to Hire a Web Developer and/or Web Firm
Nathan DeSelm (May 21, 2009)
Hiring an outside web developer or firm can be very challenging. It often feels like you're wading through acronyms and certifications when all you really want to know is "Will this developer do a great job on my site?"
Protect the Mothership: Everything you do in online marketing should orbit around your Web site.
Thom Villing (May 15, 2009)
An organization’s Web site is truly its mothership on the Internet. And any online marketing initiatives are only as powerful as the mothership around which they orbit.
The Fox TV affiliate in South Bend-Elkhart had questions on best marketing practices during a recession. Agency president, Thom Villing, had answers.