Villing Articles for February 2010
Marketing to Your Employees: Say What?
Jeannine Villing (February 26, 2010)
Employees are often the direct link to customers, which is why it's important for them to understand their company's brand. Here are two examples of companies that understand the importance of internal marketing.
Marketing Resources for the Lifelong Marketing Student
Lesley Langfeldt (February 23, 2010)
Here is a list of educational resources for the marketing professional. It is now more important than ever to keep up-to-date on industry happenings.
Drive-thru Anticipation: New Heinz Ketchup Packet Creates Fresh Buzz for an Old Product
Andy Fuller (February 18, 2010)
For over 40 years, the design of the Heinz ketchup packet has remained unchanged...until now.
Tackling the Question of the Best 2010 Super Bowl Ads
Thom Villing (February 9, 2010)
On Super Bowl Sunday, it's tough being in marketing and a sports nut at the same time. If I leave the room during commercial breaks, I might miss one of the year's iconic TV spots.
Tech Tip: Low-down, Dirty Search Engine Tricks (And Why You Should Never Use Them)
Nathan DeSelm (February 5, 2010)
If you are responsible for a Web site, you've probably been approached by search engine companies making remarkable promises. This article explains why you should slam the door in their faces.
It's a Wrap: Generational Marketing
Lesley Langfeldt (February 1, 2010)
Now that I've covered each generation individually, it's time to wrap things up. View a chart that compares Gen Y, Gen X and Baby Boomers.