Media overkill: Where has the wear-out factor gone?
Thom Villing (Apr. 17, 2008)
In advertising's wonder years, there was an expression you don't hear much any more. The term was "wear-out factor". It referred to the point of repetition at which an ad has been seen so frequently, it no longer communicates effectively.
Negativity works — or does it?
Thom Villing (Nov. 9, 2007)
Conventional wisdom holds that negative political advertising works. At least, that's what we hear from the media and the self-appointed parsons of political strategy.
The Dark Side (and the Bright Side) of Pay-Per-Click
Sara Beckwith (Nov. 1, 2007)
Pay per click advertising, when done right, can be a very useful and effective advertising tool. However, companies often don't have a clue as to how to make PPC advertising work for them.
What's All the Shouting About?
Thom Villing (Sep. 24, 2007)
One of the first things fishermen tell their kids is the importance of not scaring away the fish by talking too loud or making too much noise. A lot of local advertisers would do well to heed that advice.
Tell a Good Story and Your Marketing Will Live Happily Ever After.
Kent Kauffman (Sep. 17, 2007)
As marketers in this modern day world, I believe it's still very important to tell a story to help sell the products and services we represent.
Doing Well By Doing Good
Scott Tingwald (Jul. 30, 2007)
Although cause marketing is a concept that's been around for many years, it seemed to pick up steam as a marketing buzz word in the early 1980s.
You Gotta Fish Where the Fish Are
Sara Beckwith (Jul. 26, 2007)
My father loved fishing. When I was little, he sometimes took me with him. I wasn't very good at it. Maybe because I didn't like baiting the hook or getting up in the wee hours of the morning.
Nobody Reads Advertising.
Thom Villing (Jun. 20, 2007)
Hardly a day goes by that I don't hear someone say something like, "That's too many words. Nobody will read it." Words are like calories. All too often, they are empty and just make us feel full.
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