MySpace: The new way to build your brand.

Sara Beckwith (Apr. 5, 2008)

MySpace. Facebook. YouTube. LinkedIn. Welcome to the world of social media. If you're in marketing, you might be wondering what the significance of all this is to your company's brand.

read more

All Branding is Local.

Thom Villing (Jul. 10, 2007)

I believe it was Tip O'Neill who said "All politics is local" — the implication clearly being that people care most about what affects them directly. Seems to me, the same can be said about branding.

Read more.

People Don’t Answer the Door for People They Don’t Know.

Thom Villing (Jul. 2, 2007)

There's this wonderful ad created by McGraw Hill back in the 30s. Perhaps you’ve seen it. (OK, maybe not in real life, but possibly in a marketing textbook.) The ad features this very stern looking man — your classic crusty CEO type.

Read more.