Villing Branding Articles
Marketing to Your Employees: Say What?
Jeannine Villing (February 26, 2010)
Employees are often the direct link to customers, which is why it's important for them to understand their company's brand. Here are two examples of companies that understand the importance of internal marketing.
Do You Have a Brand Cause?
Thom Villing (November 13, 2009)
Lately I've been very involved in several projects and discussions involving what we refer to as brand trust. Fortunately, there are ways to increase the value of your brand and they are as elementary as the golden rule.
'Tis the Season: How the Holidays Provide a Perfect Branding/Image-building Opportunity
Scott Tingwald (October 23, 2009)
For most marketers, the holidays represent a unique opportunity, but the nature of that opportunity varies by business and deserves careful thought and consideration.
Breaking Through the Clutter
Mathew Siecker (September 30, 2009)
Breaking through the clutter in marketing and advertising these days can be a huge challenge. After the big Kanye West hoopla that went on, I came upon a statistic that made me think about branding.
MySpace: The new way to build your brand.
Sara Beckwith (April 5, 2008)
MySpace. Facebook. YouTube. LinkedIn. Welcome to the world of social media. If you're in marketing, you might be wondering what the significance of all this is to your company's brand.
All Branding is Local.
Thom Villing (July 10, 2007)
I believe it was Tip O'Neill who said "All politics is local" — the implication clearly being that people care most about what affects them directly. Seems to me, the same can be said about branding.
People Don't Answer the Door for People They Don't Know.
Thom Villing (July 2, 2007)
There's this wonderful ad created by McGraw Hill back in the 30s. Perhaps you’ve seen it. (OK, maybe not in real life, but possibly in a marketing textbook.) The ad features this very stern looking man — your classic crusty CEO type.