Villing General Articles
Tech Tip: Gaming Should Be On Your Marketing Radar
Nathan DeSelm (March 10, 2010)
I recently attended a marketing strategy meeting for a Fortune 500 company targeting consumers under 30. The biggest take-away: video games are mainstream and can't be ignored in your marketing efforts.
The Experience of Gaining Experience: Observations from an Agency Intern
Leslie Youngdahl (March 3, 2010)
"You just need more experience." After hearing that, I took it upon myself to get just what it is they thought I was lacking.
Marketing Resources for the Lifelong Marketing Student
Lesley Langfeldt (February 23, 2010)
Here is a list of educational resources for the marketing professional. It is now more important than ever to keep up-to-date on industry happenings.
Drive-thru Anticipation: New Heinz Ketchup Packet Creates Fresh Buzz for an Old Product
Andy Fuller (February 18, 2010)
For over 40 years, the design of the Heinz ketchup packet has remained unchanged...until now.
When It Comes To Holiday Traditions, Baby Boomers Aren't So Different Than Their Own Babies.
Thom Villing (December 29, 2009)
In light of the holiday season, as well as our recent discussions in this space about generational issues, I thought I’d share with you some interesting statistics I recently came across.
Don't Fail to Plan Your Marketing Efforts. Seven Steps to Help You Plan... to Succeed.
Thom Villing (October 14, 2009)
As we approach the end of a year that many people would just as soon forget, it may be a good time to remember to work on your marketing plans for 2010.
At 30,000 Feet, Timing is Everything
Nathan DeSelm (August 24, 2009)
I recently traveled to Europe for vacation, which obviously required several very long flights. During that time, I learned a little something about timing your marketing efforts.
The Importance of Customer Satisfaction
Lesley Langfeldt (August 19, 2009)
While shopping one day, a store manager refused to accept a purchase I wanted to return and ended up with one angry customer. In the end, was it worth it? Definitely not.
Observations On Working Remotely as a Digital Artist
Brad Rosier (August 14, 2009)
For the last year, I've been working full time for Villing & Company from home. Overall, the experience has been surprisingly positive...for the most part.
Slow Down and Appreciate Life
Mathew Siecker (July 24, 2009)
People mention every day how fast time goes and how there is just never enough time. However, if you learn to slow down and appreciate the little things, it may just help you connect with your target audience.
Phoning It In
Scott Tingwald (July 17, 2009)
A recent Internet and e-mail outage at our office on Monday due to a weekend storm took me back to the 1990s. You don't realize how much communication is by e-mail until you don't have it.
The Day the Newspaper Died: Implications of "paper"-less journalism
Jeannine Villing (March 31, 2009)
I’m worried. As more and more of our newspapers disappear altogether or move to digital versions only, I have started having real concerns about the impact on our society.
History has proven that companies which continue marketing during a recession are usually rewarded by increased market share that translates to increased sales and profitability when the economy recovers.
March Marketing: When it comes to the four Ps of marketing, March Madness is the ultimate slam dunk.
Thom Villing (March 16, 2009)
Just for the heck of it, let's apply the classic four Ps to a marketing analysis of the NCAA Men's Basketball Tournament.
Look, Mom, I'm Going to be in a Commercial?!?
Samantha Marra (February 16, 2009)
I haven’t even been at Villing & Company a month and some exciting things have already happened. My name is Sammy and I am an intern here at Villing & Company.
Keeping the Relationship Alive
Scott Tingwald (August 21, 2008)
In our increasingly disposable society, learn why the client/agency relationship is as important as ever.
No good deed…
Thom Villing (April 29, 2008)
A headline in the Wall Street Journal asks “Does Being Ethical Pay?” It’s a good question, but is it the right one?
Budgeting for Business
Thom Villing (February 15, 2008)
How do you set a marketing budget? Most organizations, it seems, use what the textbooks call the "arbitrary and affordable" model. Some match their competitors. But maybe there's a better way.
2007 - The Year of the Bride
(February 6, 2008)
We call it the year of the bride here at Villing & Company. Four twenty-something staffers entered into the world of wedded bliss in 2007. Imagine what Jeannine and Thom Villing thought — FOUR WEDDINGS and FOUR HONEYMOONS!
A Recession-proof Investment Tip: Focused Audience Research
Scott Tingwald (January 31, 2008)
I have to admit, it is so refreshing when a client is willing to commit time and resources to a quantitative research study prior to launching a marketing initiative for their company — whether it’s an image campaign or the launch of a new product.
Talking Ourselves Out of a Recession
Thom Villing (January 17, 2008)
I’m no economist. Far from it. But I have a theory about recessions. Most of the time we talk ourselves into them — usually with an ample amount of help from the news media.