Media overkill: Where has the wear-out factor gone?
Thom Villing (Apr. 17, 2008)
In advertising's wonder years, there was an expression you don't hear much any more. The term was "wear-out factor". It referred to the point of repetition at which an ad has been seen so frequently, it no longer communicates effectively.
Writers’ Strike: Media Snowball Effect
Sara Beckwith (Nov. 30, 2007)
As a TV consumer by night, I haven’t really thought about the strike’s repercussions on my TV viewing habits. But as a media director by day, I realize I (and all media buyers) need to wake up!
Learning What It's Really All About: A marketing intern's perspective
Sloan Smith (Aug. 3, 2007)
My experience as a marketing intern and the marketing concepts that you just don't learn in school.
You Gotta Fish Where the Fish Are
Sara Beckwith (Jul. 26, 2007)
My father loved fishing. When I was little, he sometimes took me with him. I wasn't very good at it. Maybe because I didn't like baiting the hook or getting up in the wee hours of the morning.
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