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Krispy Kreme Situation
Krispy Kreme’s first foray into establishing a brick and mortar store in extreme northern Indiana was a key opening for the popular doughnut and coffee retailer. Reflective of the company’s policy prohibiting paid advertising, they relied on public relations to carry the entire bulk of the promotion of the Mishawaka store’s grand opening.

Villing Solution
With just a few months to generate buzz, excitement and awareness about the first Krispy Kreme store in the area, Villing & Company executed a powerful, strategically-driven PR plan that resulted in customers lining up at the door and into the parking lot. More importantly, it also resulted in record-breaking results for all Krispy Kreme company-owned stores based on opening day sales.

Krispy Kreme
Grand Opening

Krispy Kreme is a retailer of premium coffee and doughnuts, including the Company's signature Hot Original Glazed. Villing & Co. provided PR services when the first store in the Michiana area opened.

Case Study