Studebaker National Museum Situation
In 2005, the Studebaker National Museum moved into a beautiful new building. The new museum facility is generally considered the finest in the country for preserving and presenting a priceless treasure such as the Studebaker collection. Museum officials are now confronted with the task of building an endowment to fund ongoing operations.
Villing Solution
Villing & Company was commissioned to create an integrated marketing campaign to support the development effort. Working with the incredible images in the Studebaker collection, the agency designed and produced materials ranging from limited edition posters to appeal letters, campaign case statement and brochures. Each component sought to make an emotional connection with potential donors to convey the value of preserving a true national treasure for future generations.