Interactive

Physician Network of Saint Joseph Regional Medical Center Situation
Consumers have different needs and expectations when changing a doctor. Although the primary hospital web site already had a “find a doctor” area, it included all the doctors in the system making it less convenient to search for a doctor in the Physician Network. Villing was asked to create a simple micro-site specifically for the Physician Network, strategically integrated with other campaign initiatives.

Villing Solution
Using the Google Maps interface, we built a Web site that operates on a single page. The simple design effectively disguises a complex database of biographies, contact information, maps and directions. Searches are conducted seamlessly as the visitor inputs specific selection criteria, enabling instant filtering of physician choices. In addition, the built-in map provides quick access to printable directions without leaving the page.

Saint Joseph Physician Network: Web Site

Saint Joseph Physician Network
Web Site

We needed an easy, trackable way to help consumers find a doctor. Our micro-site seamlessly integrates maps and directions with personal bios consistent with the campaign's "real people" message strategy.

Case Study
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