RV Business Situation
In conjunction with the RV Dealer Association’s Annual Convention/Expo in Las Vegas in late September, RV Business sought the assistance of Villing & Company to help strategically plan and coordinate a dinner spotlighting dealer quality and customer service in the RV industry.

Villing Solution
The evening was the culmination of nearly eight months of planning and preparation by RV Business and Villing & Company — whom the industry magazine hired to create the graphic look of the event, assist in the online promotion of the dinner and even plan the dinner itself. The agency was involved in nearly every aspect of the special event from selecting the dinner music, hiring keynote speaker Bob Knight and creating the associated slide presentation to determining the menu and centerpieces.