What's New

O-ver-ra-ted (clap, clap,...clap, clap, clap)

July 1, 2009
The relative success of McDonald's versus Burger King reignites the debate over the value of creativity.

Concept to Completion - Behind the Scenes on a Motion Graphics TV Commercial: Part 2

June 26, 2009
In the last article I explained the preproduction and production process in creating a motion graphics TV spot for McDonald’s. Now let’s talk about what I consider the really fun stuff: postproduction.

Concept to Completion - Behind the Scenes on a Motion Graphics TV Commercial: Part 1

June 22, 2009
In this article and the next I’ll be taking you behind the scenes on a motion graphics-driven commercial that we recently created for McDonald’s.

Tech Tip: If You Use Google for Everything, You're Missing Out

June 17, 2009
With the recent release of Microsoft Bing and WolframAlpha, I thought I'd discuss some situations where Google isn't your best choice for finding information online.