March 10, 2010 I recently attended a marketing strategy meeting for a Fortune 500 company targeting consumers under 30. The biggest take-away: video games are mainstream and can't be ignored in your marketing efforts.
February 26, 2010 Employees are often the direct link to customers, which is why it's important for them to understand their company's brand. Here are two examples of companies that understand the importance of internal marketing.
February 23, 2010 Here is a list of educational resources for the marketing professional. It is now more important than ever to keep up-to-date on industry happenings.