What's New

Media overkill: Where has the wear-out factor gone?

April 17, 2008
In advertising's wonder years, there was an expression you don't hear much any more. The term was "wear-out factor". It referred to the point of repetition at which an ad has been seen so frequently, it no longer communicates effectively.

MySpace: The new way to build your brand.

April 5, 2008
MySpace. Facebook. YouTube. LinkedIn. Welcome to the world of social media. If you're in marketing, you might be wondering what the significance of all this is to your company's brand.

Budgeting for Business

March 6, 2008
How do you set a marketing budget? Most organizations, it seems, use what the textbooks call the "arbitrary and affordable" model. Some match their competitors. But maybe there's a better way.

Villing & Company Honored With Five "Addys" At Michiana Ad Club's American Advertising Awards

February 28, 2008
Villing was awarded five "ADDY" awards during the Michiana Ad Club's American Advertising Federation Awards Program held February 22.